Tracey Sameyah has joined Lancer    Skincare, LLC as chief executive officer, reporting directly to founder Dr. Harold A. Lancer MD FAAD. Sameyah has a proven track record in brand building and strategic growth, holding previous positions at Dermalogica as U.S. general manager and at Murad as president of Murad Inclusive Health division. She will be responsible for providing the overall vision and strategic leadership to ensure sustained and profitable growth—managing all aspects of the multi-channel business encompassing retail, wholesale and E-commerce.